Sigur Ros/Music Matters reviews

The Music Matters thing seemed to go down quite well. Mine got over 35,000 views from the video counts I saw so that's nice. Reviews ranged from,

"you combine the music with awesome vidoe,footage. thks greets from germany =)"

to

"I think we can all agree that this video was a letdown which made little sense."

You can't please everyone! If you missed it click here.

Why Music Matters - Sigur Rós

Before Christmas I made a short film at Arthur Cox Ltd, produced by Aardman, for the Why Music Matters campaign. The idea was to pick a musical artist from the big long list of EMI artists and say why music matters. I chose the band Sigur Rós because I had a friend in university who kissed a girl on an A-road over-pass in the rain one night, and he said it was so incredibly emotional he imagined a movie camera spinning around them both while the sparkling rain fell in slow motion and Sigur Rós played. I found that funny and wanted to show how people match their surroundings and experiences with music, and vice versa.

Here it is:

You can join the music matters Facebook page, follow them on Twitter or read more about it on the BBC, Telegraph, Guardian, MojoMusic and Rough Trade Records websites.